DDB's Wendy Clark said old-style advertising may be dead, but the medium has to evolve.
Advertising today needs to adapt to be wherever consumers are, she said.
Clark said focusing on building bespoke approaches for clients is the best way for agencies to survive.
At a time when people are tuning out advertising and agencies are facing competition from all sides, agencies have to adapt to stay relevant. To Wendy Clark, the first female global CEO of Omnicom Group’s DDB, the agency of the future has to be more like flexible bamboo than unbending oak to survive.
The traditional TV ad that’s pushed out to people whether they want to see them or not may be dead, but advertising itself is changing to reflect the broad canvas that it shows up on, Clark said in a conversation with Business Insider senior reporter Tanya Dua at Business Insider's Ignition conference in New York on Monday.